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The MasterLink Software StoryMasterLink Software began operations in Southern California in the spring of 1982 as a database programming company. It was quickly approached by members of the Automotive Services Council of Southern California to consider developing software for automotive repair shops. For the next year, the founder met repeatedly with shop owners, listening to their needs, and then working their advice into an industry specific software program. The key to the entire concept was to make a computerized workorder that would include everything normally included by state guidelines, and professional practices. In 1983, the first copy of Auto Shop Writer was installed in a shop in Covina, California. The new program quickly became popular and was sold to shops by independent resellers who integrated it with new computer equipment. MasterLink Software was the first computer program designed specifcally for the Microsoft MS-DOS operating system. Several years later, Auto Shop Writer became the first program in this industry to run on networked personal computers. In 1999, MasterLink Software released a windows version called EMS 6. Our clients reviewed the product and made suggestions for significant overhaul, and the next year The Executive Management System 200for Windows was released. In keeping with our original founding principles, 100% of the features added to the programs are based on the input of our clients, and they are implemented as technology advances to provide reliable new features to shop owners seeking to maximize their knowledge of their business, and to increase profits through identified and planned efficiency. In 2004 MasterLink Software release the latest evolution of its windows version of, The Auto Shop Writer 8, as a full replacement for its"rock solid" Auto Shop Writer for DOS. Enhancements and refinements continue to be added based on user input. In 2005, while most companies were exporting technical support services to "script readers", MasterLink Software continued its committment to personal service and support direct from the developers. Assistance and training were provided by online connection via the internet, and system upgrades were automated. Updates continue to be released several times each quarter. Internet integration was expanded during the year. MasterLink Software continues to focus on the needs of The Auto Shop Writer 8 system users, and will continue to enhance the product as business strategies evolve over the coming years.
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