Will This Marketing Idea Work For You ?

Clients/Vehicles Comments Off

We are considering an addition for Auto Shop Writer that is designed to help your marketing effort. We’d like to know what you think ! Can you please read this note, then send an email to TimStone@MasterLinkSoftware.com .

The marketing plan allows you to send real greeting cards which will be opened by your clients. You can send postcards instead, but the greeting cards have more impact. You would have an account setup with a 3rd party vendor. Then, you can check the follow up option on the workorder. On your schedule, a personalized card can then be mailed to your client thanking them for coming in. There are a wide range of cards to choose from, and you can customize the text. The system also supports things like sending out birthday cards, follow ups, marketing campaigns, etc.

These cards work. You can even include gift items like cookies, gift cards, etc. People who have been using them report great results.

What makes these unique is that the cards are sent in colored envelopes, with handwritten addressing ( script print ), and real stamps … all of the things that guarantee your card will be opened. We’ll even provide coaching on how to setup the program, and suggested follow throughs.

The costs are reasonable: 49 cents per postcard plus postage, 98 cents per greeting card ( in envelope ) plus postage.

So, please let me know if this appeals to you. I’ll work on this as part of the next upgrade if the interest is there.

Pictures Pictures

Updates Comments Off

The next update release for Auto Shop Writer 8 ( due in late August ) has a feature entitled Pictures Pictures. This has drawn some interest and we’d like to explain how it works.

On the main button bar is a new icon of a small camera. When you select that, a dialog pops up that shows photos you have stored in the system. These are digital pictures ( jpg ) that you will store in a folder called Images located in the ASW8s folder on the server.

For each picture, you will enter a Title, and very brief description. Then you will link the photo ( there is a lookup ) to the record. You can then specify a client account number, vehicle license, workorder, vendor, partnumber, or employee code. You can use as many as you want. For example, a picture can be used for a vehicle and a workorder at the same time.

There is also space to enter an exhaustive text description for the picture, or any notes you want to save.

You can also link multiple pictures to the same item, like a single workorder, or part.

You can access these pictures elsewhere in the program. For example, on the General tab of the workorder screen, you will see the camera buttons next to the vehicle, client, and workorder notes. Press the button next to the vehicle, for example, and a viewer will pop up with a list of pictures associated with that car. You can move from picture to picture and even click a button for an enlarged view. On the parts tab there is also a camera button. Press that one, and pictures of the highlighted ( in focus ) part will pop up.

The setup is simple. Just put digital photos directly into the Images folder, then create records for them. Then anything associated with that picture will be available for viewing.

Remember … this feature is coming in the late August update. Of course, writing this note about it means the program is built, and tested, in the developing 8.83 version. We never announce anything if we haven’t already made sure it works.

Communication Is Critical

Announcements Comments Off

For 26 years we have focused on communication with our clients. We want to keep them informed, and hear from them, on a regular basis. With solid communication, we can always improve our product’s performance, and how it is used in each business.

For many quarters, when we have sent out invoices for the DPP fees, we ask for the current email address. However we rarely get a response. We really want to have your email address so we can get in touch quickly.

We thought the “Notes and Bulletins” idea would be a solution, especially since your program shows a note that one is available, but we find people often overlook them.

We’ll continue to use the bulletins, but we would also like to get your email on record. We are updating our tracking system and it would really help to have that address on file.

Would you take a moment now and send an email to timstone@masterlinksoftware.com listing the good email addresses for your company. You can send more then one if we should contact multiple people.

We use email only for direct communication about Auto Shop Writer. We don’t send you advertising, and we do not share your address with anyone else.

Finally, if you use a spam filter, there are two addresses from which you want to be sure to accept email: support@masterlinksoftware.com and timstone@masterlinksoftware.com.

Lets keep in touch. Could you please send the addresses today ! Thank you.

New features coming later this summer

Announcements Comments Off

We are currently working on a significant enhancement to version 8.8. Some people say “how can you add more when I don’t use all the features yet ?” Well, some people use the software very aggressively, and they like the time saving features we add. Other options simply improve the way you can run your business. Here are some of the things we are working on to include in the next release ( due in the later part of August so we can fully test everything ).

1) Pictures, Pictures Everywhere: A new capability allows you to save digital pictures into a special directory, and then link them to various parts of the program. You will be able to link them to clients, vehicles, workorders, inventory and perhaps more. You can actually link a picture to multiple areas at once. Then select the picture button in that area ( like on the vehicle record ) and the picture(s) will be immediately available for viewing.

2) Mechanic Net integration: We really like the folks at CustomerLink for followup service, but we know some of you have been pitched on Mechanic Net. We’ve agreed to create a file from which they can capture data while still giving you control over what information you want them to have.

3) Email or Letter option on followup: You will now be able to select the option, in client follow up, to send an email when an address is available, and otherwise print a letter. As you increase the number of email addresses from clients, you’ll see your postage costs go down !

4) Integrated Credit Card Processing and direct deposit payroll: We have a company who will provide you with a credit card reader for FREE that attaches to your computer, and we’ll integrate that to the payment screen. You will eliminate all keystrokes and button pushing. They promise to match, or beat, your current credit card rates, and they claim 20% of you are paying too much in fees.

Of course there are other things we will handle. When creating a new workorder, and selecting appointments, only those pending which have not been associated with a workorder will show. A new field is being added to hold the SUTA payee name. The core engine should be updated with a more optimized version resulting in faster processing. Other user interface changes will be made that make the program easier to use.

There is still time to add your requests. Send them to Support@MasterLinkSoftware.com and make sure that we add in critical features for your business.

Tech Support - Important Notice

Announcements Comments Off

Tim Stone will be mobil from June 26 until July 14.

You can email his Blackberry directly. ( GTSTONE@masterlinksoftware.com ) Unfortunately he will be in areas where there is not always a data connection, but he will be happy to respond at the earliest opportunity.

Tom Birney will be handling support services during that period of time. Tom has over 20 years of experience supporting, Auto Shop Writer, and can handle your needs well.

DPP members will receive services from Tom without charge, and others will be billed at a fair market rate.

Tom can be reached at TomBirney@masterlinksoftware.com or by phone at 623 561-2256.

Tom also has the capability of providing online service through LogMeIn.

Vista Computers

Windos OS Comments Off

We are often asked if Auto Shop Writer can run under Vista. The answer is “yes” ! Because companies will no longer sell new computers with Windows XP, when people replace older equipment, it will be with Vista computers.

You’ve probably heard a lot about Vista, and some of the comments may be accurate. It is a new technology, and it has had some problems. However, it is more secure then previous windows versions, and it does work better with the newer computers and the dual, or quad, processors. We do have some important guidelines if you are purchasing a new computer with Vista:

You are most likely running several computers networked together. You can not use versions of Vista Home. If you purchase your computer at the local store, it is not a benefit to get Vista Home Premium. That simply is not a business operating system. The networking is not the same, and it will not work properly. You must purchase Vista Business, or Vista Ultimate. When you buy the computer, you can upgrade it on line. However, if you get the Vista Home Premium, you must pay to upgrade all the way to Ultimate. If you are ordering a new computer, then you can have Vista Business installed.

Vista has a lot of power but it does require RAM. Make sure that your Vista computer has 2 GB of RAM. If the sales rep tells you to upgrade later from 1GB of RAM, don’t buy it. Many companies have space for 2 RAM SIMMs, and they use 2 512MB strips to get the 1 GB. Therefore you have to buy 2 1GB SIMMs to get the remaining needed memory. If they have 2 slots, and only 1 is used with 1GB, then they can put the extra RAM in for you before you leave the store.

You don’t need to be concerned with Vista. It does work fine with ASW. However, when putting it into a network, you may want to consult with someone who is trained on Vista. If you start getting “comments” about how bad Vista is, then shop elsewhere for someone who has invested the time to learn it.

Version 8.82.26 Update

Updates Comments Off

This new version has several features that may be helpful:

+ The Vehicle lookup for service history was expanded to include the VIN number
+ The main workorder list used to reposition to the bottom ( user request ) when exiting a workorder, but it was returned to just exiting and being at the workorder on which the user was just working. If there is an issue, please discuss it on the forum.
+ A new utility was added to recalculate the date of last service for clients based on the vehicles assigned to each client. The utility does all clients in the database.

Version 8.82.25 Update posted

Updates Comments Off

This version handled two small issues:

1) The links to the MasterLink website for videos, bulletins, etc. was showing the full web page instead of just the necessary content. The new links show just the essentials without all the additional material.

2) There were two reportings of FUTA ( employer paid ) taxes being witheld on the last processing of payroll. Most people would never see this because the limit has already been exceeded for the year. This issue has been fixed. It is important to note the calculations were always correct except for the net pay which was off a few cents as a result and it was only reported on payroll calculations processed in the past two days.

Version 8.82.23 Posted & New Website enhancements

Updates Comments Off

A new update is posted. This actually focused on an annoying aspect of posting parts pick lists. Under some circumstances, the pick list could add a blank line. This no longer happens !

Have you noticed that the list of videos was GREATLY expanded ? Check it out.

Have you noticed that the website has been significantly revised ? Check it out !

And perhaps you have not yet stopped by the Forum. You need to check that out … its a great place to provide input on the enhancements that you want.

Finally, that Chat icon on the button bar connects you directly to tech support … while you are running the program. Lots of people have found it helps for the quick question.

Version 8.82.21

Announcements, Updates Comments Off

A new update has been posted. This includes some small fixes and additions.

If you have not paid your 2nd quarter DPP, do not run AutoUpdate. It will not work.

You can make payments of your DPP fees online at the Store at www.masterlinksoftware.com . Please wait three days for full processing.

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